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Tracking data recovered
Server-side tagging and Conversions API close the gap left by iOS 14, ad-blockers and cookie loss.
Analytics & Data Science.
From server-side tracking and conversion recovery, to warehouses, attribution models and decision-grade dashboards, our analytics team builds the measurement infrastructure modern brands need to make confident, data-driven calls.
Recent analytics engagements
Impact
Numbers that hold up to a CFO question.
A modern analytics setup recovers data, sharpens decisions and gives time back to the team.
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Hours saved per month
Automated reporting and warehouse-native pipelines free your team from screenshots and manual exports.
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Data ownership
Your data stays in your warehouse. We never lock you in and we never sell access on.
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Conversions recovered
Conversions API and modeled attribution typically recover a quarter of "missing" sales for Meta-led brands.
What we deliver
An analytics operating system, not a slide deck.
We connect your media, product and commercial data, then turn it into the insights that change outcomes.
Measurement frameworks
KPI trees, event taxonomies and governance, mapped to revenue, margin, LTV and CAC. Documented and audit-ready from day one.
Tracking & implementation
GA4, Google Tag Manager (web and server-side), Firebase for mobile and Adobe Analytics. Full audits, rebuilds and clean handover documentation.
Conversion recovery & attribution
Meta CAPI, Google Enhanced Conversions, TikTok Events API and modeled attribution. Recover lost conversions and defend budget with evidence, not guesswork.
Ecommerce & funnel tracking
Enhanced ecommerce for Shopify, WooCommerce, Magento and custom platforms. Lead-gen and SaaS funnels with drop-off and revenue attribution by source.
Data engineering & warehouse
BigQuery or Snowflake, modeled with dbt, fed by ELT pipelines. Segment or Tealium when activation matters. Single source of truth, owned by you.
Dashboards & data science
Looker Studio, Power BI and Tableau dashboards built around the questions they answer. Segmentation, propensity, churn and forecasting where it earns its keep.
From data to decisions
Dashboards built around the question, not the tool.
Every chart earns its place by helping someone make a better call. We pair real-time signal with weekly narratives, anomaly alerts and drill-throughs into the underlying tables, so the leadership team, the marketing team and the product team are all working from the same numbers.
How we work
Early wins first, no big bangs.
1
Discover & design
Audit tracking and reporting, align KPIs, prioritise a backlog. We meet you where you are.
2
Build
Ship tracking, data pipelines and dashboards. Early wins first, never a big bang.
3
Operate
Weekly insights, experiments and roadmap iterations. SLAs for support and data quality.
Privacy by design
Measurement you can trust, data you still own.
Consent-aware tracking, data minimisation and strict access governance, with your data staying in your warehouse and under your ownership. When cookies are limited, we rely on modeled conversions, first-party data and clean-room workflows to keep measurement compliant and credible.
Our stack
Tooling we run every day
A modern, best-in-class analytics stack, owned end-to-end by the Adventis data team.
- Tracking: GA4, GTM (web & server-side), Firebase, Adobe Analytics.
- Conversion APIs: Meta CAPI, Google Enhanced Conversions, TikTok Events API.
- Consent & privacy: Consent Mode v2, OneTrust, Cookiebot, Didomi.
- CDP: Segment, Tealium, RudderStack.
- Warehouse: BigQuery, Snowflake, SQL, dbt.
- Ecommerce: Shopify, WooCommerce, Magento, custom APIs.
- Modeling: Python, R, Jupyter, Vertex AI.
- Visualisation: Looker Studio, Power BI, Tableau.
- Integrations: Google Ads, Meta, TikTok, DV360, CRM, payments, support.
Ready to put this to work?
Send a short brief or just an intro. We'll reply with a point of view.