Analytics & Data Science
We turn data into decisions. Adventis builds an analytics operating system that connects your media, product and commercial data, then delivers the insights that change outcomes like lower CAC, higher LTV and faster growth.
What We Deliver
We map KPI trees to business outcomes like revenue, margin, LTV and CAC. Event and conversion taxonomies with GA4 + GTM implementation and audits.
Funnel analytics across acquisition, activation and retention. Creative intelligence and attribution models aligned to reality.
Warehouses in BigQuery or Snowflake, ELT pipelines and connectors for Ads, CRM and Payments. Daily QA and anomaly detection keep trust high.
Executive and squad dashboards in Looker Studio or Power BI with automated weekly summaries. Insights, not screenshots.
Segmentation, propensity, churn and demand forecasting guide budget and lifecycle flows. When needed, we leverage Vertex AI.
How We Work
Audit tracking and reporting, align KPIs, and prioritize a backlog. We meet you where you are.
Ship GA4, GTM, data pipelines and dashboards. Early wins first, no big bangs.
Weekly insights, experiments and roadmap iterations. SLAs for support and data quality.
Consent-aware tracking, data minimization and access governance. When cookies are limited, we rely on modeled conversions, first-party data and clean-room workflows to keep measurement reliable and compliant.
Tooling
- Tracking: GA4, Google Tag Manager (incl. server-side), Adobe Analytics.
- Warehouse: BigQuery / Snowflake, SQL, dbt.
- Modeling: Python, R, Jupyter, Vertex AI.
- Viz: Looker Studio, Power BI, Tableau.
- Integrations: Google Ads, Meta, TikTok, DV360, CRM, payments, backend APIs.